The name of the Pulaski Technical College Workforce Development Center at Little Rock has been changed to the Pulaski Technical College Business and Industry Center.
Carol Langston, dean of college relations, said the college hopes the new name will better communicate the focus of the center, which is to provide customized training for business and industry, continuing professional education programs, management development opportunities and information technology training.
"Since the college opened the center in 1999, several organizations have been established with the word 'workforce' in their names," Langston said. "As a result of the influx of these organizations, there's been a little confusion about the types of services we offer at the center."
Although the center's mission is workforce development, Langston said the college focuses on providing workforce education for existing and new businesses and industries.
"During the past four years, we have provided workforce education services for hundreds of central Arkansas companies, including Kimberly-Clark Corporation, L'Oreal USA, Dassault Falcon Jet and Raytheon Aerospace," Langston said.
"We work hand in hand with the Arkansas Department of Economic Development and area chambers of commerce to take care of the educational needs of these companies."
Langston said the new name will enable the college to implement a long-term branding campaign for the center to include a variety of marketing and communication initiatives.
The Business and Industry Center, which is located on the campus of the Aerospace Education Center at 3303 East Roosevelt Road in Little Rock, serves more than 5,000 students annually.
The new name will be phased in during the 2003-04 academic year at an estimated cost of $1,000 for signage and other related expenses.